Identity Guidelines

This document contains the official branding specifications for AirUpsell. These guidelines ensure consistency across all physical and digital touchpoints.

Standard Colors

AirUpsell Gold

HEX: #D4AF37

RGB: 212, 175, 55

Charcoal

HEX: #121212

RGB: 18, 18, 18

Typography

Primary Headings / Wordmark

Outfit Bold Italic

Interface / Body Copy

Inter Normal/Medium

Print Specifications

For high-quality shirt printing and physical branding, please follow these technical requirements:

Vector Preference: Always provide the SVG files to your printer first. These scale without pixelation.
Outline Content: If possible, "Create Outlines" for all text elements inside design software.
Color Profiles: Gold (#D4AF37) should be matched to metallic gold ink or high-performance Pantone equivalents.
Alpha Transparency: PNG assets provided in the kit are 4000px+ with full alpha transparency.

Logo Assets

Download the official AirUpsell logo in multiple formats. Use the charcoal version for light backgrounds and the white version for dark backgrounds.

Primary (Charcoal)

SVG PNG

Inverted (White)

SVG PNG

Brand Icon

SVG PNG